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Original Article

Medical Tourism Digital Promotion: A Contrastive Study From an Intercultural Communication Perspective

Wan Fatimah Solihah Binti Wan Abdul Halim
ORCiD ,
Aizan Binti Yaacob
ORCiD ,
Nik Adzrieman Bin Abdul Rahman
ORCiD

Keywords: High And Low Context Dimension, Intercultural Communication, Medical Tourism, Promotional Discourse Analysis, Systemic Functional Linguistic (SFL)

Article no: 52

Pages 659-681

Doi: 10.15405/epsbs.2023.11.02.52

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